BFSI · A financial services group, multiple product lines

Customer 360 & Real-Time Identity Foundation

Recognise the customer you have

“This customer has been with us nine years and every channel greets them as a stranger.”

Context

Where it started

Customer data sat in legacy systems by product line, each with its own record. One person appeared several times over, so every journey started cold.

Action

What our team built

Our team built an identity graph resolving first and third party data into one profile per person, enriched to over 1,000 attributes drawn from more than 100 sources, with tokenised PII and consent enforced at the point of use, for regulated teams too.

Results

What changed

2X

acquisition efficiency vs benchmark

1,000+

attributes on every profile

One profile

across every product line

Every agent downstream reads this profile. It is the substrate the rest of the work stands on, which is why it goes first.

Where does your AI programme actually stand?

Ten minutes, scored across the dimensions that decide whether pilots ship. You get the score and the gap map immediately.

Related work

More from the pipeline