CPG/FMCG
Pay once for the data you already hold
“We pay per tracked user for a second copy of the warehouse we already own.”
A packaged CDP held a duplicate copy of customer data and billed monthly on tracked users. Every new audience needed a sync, and the sync is where campaigns sat waiting.
The warehouse became the profile store, with identity, consent and audience logic in place. Activation pushes straight to the channel tools, so one governed copy serves every channel, and the per-user meter now covers activation alone.
lower tracked-user cost
campaign launch time
governed, serving every channel
Agents build and push audiences directly. The queue that used to sit between intent and launch has gone.
Ten minutes, scored across the dimensions that decide whether pilots ship. You get the score and the gap map immediately.