BFSI
Marketing gets its week back
“My team spends 70 percent of its time building audiences. Strategy gets what is left.”
Audience building ran through a data team queue, so launch took four to six weeks. Testing ran two to three variations a quarter, slower than the market moves.
One agent drafts the brief and builds the cohort directly in the warehouse. A second moves budget to what performs, a third tests audiences and scales winners, a fourth personalises the message at the moment of send. A human approves every launch.
tests a month, up from 2 a quarter
conversion on triggered journeys
from brief to live
Four agents, one approval gate. The team directs the work rather than assembling it by hand.
Ten minutes, scored across the dimensions that decide whether pilots ship. You get the score and the gap map immediately.